Did you know, a one-second delay in load time can drop your conversion rate by 7% and customer satisfaction by 16%? This means you could be losing a significant amount of money if your site loads slowly. Here are some of the things you can do to speed up your WordPress website.
Faster WordPress Starts with Hosting
The host makes a huge difference in the speed of your site. Sometimes, you start with a great host, but you simply outgrow them. If you have started to receive tens of thousands of page views a day, you may need to find a good managed WordPress hosting option.
Switching to better WordPress hosting can give you a huge improvement. Some sites will see load times cut in half or even more.
Add a Caching Plugin
Another way to speed up WordPress is with a good Caching plugin. This is one of the things you can do if you already have good WordPress hosting, but still believe you need faster load times.
Using a Caching plugin is comparable to creating a desktop shortcut. It helps the visitor find the file faster when they request a page from your site. Two of the best caching plugins you can use for WordPress are W2 Total Cache and WP Super Cache. Both provide good options and will help speed up your site.
Another part of your WordPress site that may be slowing it down is the images. If you don’t have optimized images, they may cause your site to load slowly. By compressing image sizes to the smallest file size possible, you won’t lose quality, but you may speed up your site.
There are many ways to speed up your WordPress website. However, if you don’t have good WordPress hosting and a Caching plugin, you are way behind. Make sure your site loads as fast as possible to ensure conversions remain as high as possible and you remain ranked high in the search engines.